Fractional leadership - Community and marketing for a read-it-later app

Omnivore, an un-and-coming read-it-later app, needed a full content strategy and marketing programme to support its growth.

Our work

  • product messaging

  • product content design

  • content marketing

  • community design (onboarding, engagement, retention)

  • email marketing

  • social media management

Outcomes

Omnivore reached 500k users, an increase in Discord engagement and site traffic mainly through organic channels and acquired significant mentions in relevant tech media sites. The product was acquired by ElevenLabs in November 2024.

Content strategy and website redesign support for a tech company's hiring platform

An large tech company hosted their recruitment site on an outdated hardcoded website, which needed a new approach to better reflect the current employer branding practices of the company and enable leaner publication processes.

Our work
  • website content strategy

  • content creation oversight

  • website development support

Outcomes

The new website performed better in bringing in organic traffic due to tech and SEO improvements, did a better job in reflecting the company’s employer branding, and provided a better onboarding experience with an updated mini-site. Time to publish new assets decreased, as the new CMS allowed for content managers to work more hands-on with the website and the new design system had ready-to-use templates the team could repurpose as needed.

Fractional leadership - Community and marketing for a digital education nonprofit

Cartea Daliei, a nonprofit organisation based in Romania, offers free online courses available nationwide to develop digital skills for children aged 8-16. They requested fractional leadership support, to run their community and marketing activities.

Our work

  • brand messaging

  • content strategy

  • website and digital platforms management

  • community management

  • fundraising support

  • social media engagement

  • email marketing

  • business operations

Outcomes

We focused on improving the performance and user experience on their website, and create community engagement loops for parents and mentors as they are attending the coding classes.

Community design and website content design for a creative community

A marketplace business was launching to connect couples with creative vendors providing services for weddings and similar events. They needed support in setting up the infrastructure to grow their community of vendors.

Our services
  • community design

  • content design

  • website design support

Outcomes

The community was fully ready before launched: it was set up in Circle, supported by guidelines, onboarding flows, event plans, and engagement and feedback loops.