Fractional leadership - Community and marketing for a read-it-later app
Omnivore, an un-and-coming read-it-later app, needed a full content strategy and marketing programme to support its growth.
Our work
product messaging
product content design
content marketing
community design (onboarding, engagement, retention)
email marketing
social media management
Outcomes
Omnivore reached 500k users, an increase in Discord engagement and site traffic mainly through organic channels and acquired significant mentions in relevant tech media sites. The product was acquired by ElevenLabs in November 2024.
Content strategy and website redesign support for a tech company's hiring platform
An large tech company hosted their recruitment site on an outdated hardcoded website, which needed a new approach to better reflect the current employer branding practices of the company and enable leaner publication processes.
Our work
website content strategy
content creation oversight
website development support
Outcomes
The new website performed better in bringing in organic traffic due to tech and SEO improvements, did a better job in reflecting the company’s employer branding, and provided a better onboarding experience with an updated mini-site. Time to publish new assets decreased, as the new CMS allowed for content managers to work more hands-on with the website and the new design system had ready-to-use templates the team could repurpose as needed.
Fractional leadership - Community and marketing for a digital education nonprofit
Cartea Daliei, a nonprofit organisation based in Romania, offers free online courses available nationwide to develop digital skills for children aged 8-16. They requested fractional leadership support, to run their community and marketing activities.
Our work
brand messaging
content strategy
website and digital platforms management
community management
fundraising support
social media engagement
email marketing
business operations
Outcomes
We focused on improving the performance and user experience on their website, and create community engagement loops for parents and mentors as they are attending the coding classes.
Community design and website content design for a creative community
A marketplace business was launching to connect couples with creative vendors providing services for weddings and similar events. They needed support in setting up the infrastructure to grow their community of vendors.
Our services
community design
content design
website design support
Outcomes
The community was fully ready before launched: it was set up in Circle, supported by guidelines, onboarding flows, event plans, and engagement and feedback loops.